Why Most Media in India Sucks

Most of us never question the role of the media and a lot of us really don’t know and care. So what is the role of newspapers as a media tool? To get information out to the public and inform the public of news and events that is happening around them and the world.

biasedmedia

In general newspapers cover news in the following categories.

  • International news – large format papers publish more news about world affairs than tabloids
  • National news covers the main events that happen in the country.
  • Local news centres on what happens in the state or district that the reader lives in .
  • Editorials are articles that show the opinion of the writer.

(Source: http://www.english-online.at/media/newspapers/newspapers.htm )

( Picture Credit : Google Images)

So one of the roles of media is to write about events and people that have done something newsworthy or outstanding. The main aim is to write and talk about things that the general public would be interested  in,  and also about things that could be inspirational and motivational .

publications

But sadly most media these days in India doesn’t seem to act fairly and objectively, it’s all about money for them. They have forgotten their purpose to write articles to inform and entertain people. (who pay to get this information and news)

What the editors instead are doing is charging people to write about them. I mean someone who’s done something unique must be covered by the media anyways, as their role is to inspire their subscribers and not keep giving them articles that are paid for.  The media should make money by charging for advertisements and not for articles (that is something that should be written by the media anyways).

caution mediaMany leading English newspapers and magazines in India  are covering articles on people that are paid for. This allows them to make more money but in the eventuality they have forgotten  to write and cover people that really deserve to be written about . If they charge people to get covered in their newspapers they will naturally not cover those that deserve a mention and who could be inspirational and motivational to their subscribers. I’m the  only solo woman traveller (from the 50 crore population of Indian woman) from India that have travelled solo to more than 32 countries(as per my knowledge) and should have been covered by them at the first instance in the national news. Sadly they didn’t publish my article when it deserved to be mentioned about and inspiring the whole Indian population. I approached a lot of their editors and they didn’t respond and the PR person said that they will charge me to get featured in ‘Femina’ and ‘Times’. I didn’t want to pay as I felt my news and article should be inspirational and published by them anyways.(India has produced many actors, sportsmen, politicans to write about but how many solo woman world travellers has India produced ?) 

I’m not writing this article to vent , but to inform the public on how we get easily carried away by the media and never question them. These leading dailies write about corruption and all those things that are happening wrong, but has anybody questioned their own ethics . I feel they are cheating their subscribers by not covering news that should be covered by them. If an article or person deserves a mention they should do it without charging for it or else they are not being objective.

The job of a reporter is to go and find news and stories worth mentioning about and when such story comes readily on their desk and they  don’t cover  it, are they doing a good job ? you decide. Many people from the industry I’ve spoken to are aware about such things and agree with me, but they don’t want to talk  about it.

mediapopulationIt’s sad that we are all only taking news that these newspapers and magazines would give us without knowing what and how these news and articles are being featured.  Many articles appearing in these so called media are totally plagiarized from international markets (no credit given) and they are all about making money .  But we the naïve people never question the media and always take what they give us.

But I’m glad I found some media houses that were fair and objective and covered me, like the ‘Sakal Times ‘ and ‘ Womens Era ‘ Magazine. Infact   ‘Womens Era’  seems to be the magazine that truly understands their role  and purpose and have not charged me to get  covered. That’s what a media company should be doing . They were the only one who published my article on merit, otherwise most other media companies and magazines in India sucks. Here’s an image of their article.

womansera

About the Author  : Suejata is an internationally acclaimed Author, ,Consultant, Solo World Traveller, having varied work and life experiences. She has a  masters degree in marketing from London , has developed CRM softwares in the past, worked in customer service of  Norwich Union Insurance, worked as a Research Manager in UK and  has many other  experiences. She’s the only solo woman traveller from India to have travelled to more than 32 countries and  writes and gives her honest analysis on various topics. For Marketing,Content Writing get in touch with her.

Feel free to get in touch with her  on suejatalondon@gmail.com or follow her on linkedin,

https://www.linkedin.com/in/suejatalondon

or Like her FB page Suejatas-Lifestyle

Also check out

www.facebook.com/penguinmarketingsolutions

Also contact her for research and mystery shopper experience if you want to know the truth and improve your products and services.

Her books are found on

Shopcart 

or on Amazon

http://www.amazon.com/Plan-Your-Travels-Abroad-ebook/dp/B00A776LPE

 

 

 

 

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This entry was posted on April 29, 2015, in Home Abroad.

3 Reasons-Customer Service Skills Are Essential For Customer Facing Staff

Customer-Service

 

The thought of writing this post came to my mind due to my recent experiences with people working in companies handling accounts who aren’t trained in these skills. I was surprised to know that even a company like Google in India, does not train it’s customer facing staff in handling customers. I recently dealt with Google Adwords (India Campaign handler) and I was assigned a dedicated campaign manager to handle my Adwords account and was happy to know that he would help me with managing my account. I was actually surprised to know that the account planner was only trained in the technical skills but not in customer service skills,as he didn’t handle the call properly. He didn’t listen to the customer and was a bit arrogant initially and only mellowed when I reminded him of the customer service ,that he was supposed to provide me. There was also an issue with their free coupon which was again not sorted out professionally.Ironically they have a customer satisfaction survey readily mailed to the customer, but the employees(in India atleast) aren’t trained in handling customers.

This is just one example, there are many companies in India and I’m talking about all professional companies  like Flipkart ,Tata-Docomo,Vodafone,Jetairways and many more who have untrained staff.(If you represent any of these companies , this is precisely why you should treat your customers properly o.w they’ll tell the whole world ) 

When we talk about customer service, generally everyone visualizes the customer service department of an organisation . Many people think that this skill is required only by people dealing in customer service and complaints department. What most people fail to realize is that this skill is not only important and required by the service staff but by all those who deal with customers directly ,whether that be Campaign managers, Account planners/managers, Business Developers, Consultants and others.

So here are the 3 reasons why customer service skills are essential for customer facing staff :

1) These skills helps you to handle customer queries and complaints in a more polite and professional way.

2)They help you to listen to customers and resolve issues amicably.

3)They help you to keep a cool head even if the customer is wrong, and enables you to handle irate customers .

Even if you are a company with millions of customers, still losing a customer due to lack of these skills or politeness is harmful to your reputation.

About the Author  : Suejata is an internationally acclaimed Author, Coach ,Consultant having varied work experiences. She has a marketing degree from London , has developed CRM softwares in the past, worked in customer service of  Norwich Union Insurance, and also worked in customer research. She helps streamline your customer service, so do get in touch with her on suejatalondon@gmail.com or follow her on linkedin.  

Like her FB page Suejatas-Lifestyle

Also contact her for research and mystery shopper experience if you want to know the truth and improve your products and services.

Check out

 www.facebook.com/penguinmarketingsolutions

Her videos  are found on

Softskills

Her books are found on

Shopcart 

or on Amazon

http://www.amazon.com/Plan-Your-Travels-Abroad-ebook/dp/B00A776LPE

 

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This entry was posted on April 28, 2015, in Home Abroad.

7 Super Professional Skills Developed While Travelling Solo

 

 

1) Researching Skills

When you travel solo to another country you need to research a lot before you decide to go . If you go with a travel agent or tour operator then your work is limited, but then again you do have to research on which agency/tour operator to go with. You have to research on country specific information, customs, safety measures and many more things. So travelling solo develops your researching skills which helps you in your professional world throughout your life.

2) Planning/Organising Skills

If you hire a travel agency or tour operator then they do all the planning for you , but if you decide to travel solo then you have to be in charge and make your own plans. You have to do enormous amount of planning and organising while travelling solo. For e.g where to travel , which hotels to book, how many days to spend in a city or country . I know a lot of people follow the lonely planet guide, but even then you could be changing the plans in between, and hence this skill is widely developed when you travel solo.

3) Decision Making Skills

While planning to travel solo there are many decisions you need to take. Even if you have planned your entire travel from home, there are times when you need to change plans and make decisions.

For e.g. Scenario A) You missed a flight -

Should you now just take on the next flight at a premium price, or should you stay back and enjoy for an additional day .

Scenario B) You met a stranger on the street willing to travel with you-

Should you go with him/her or should you avoid the risk.

There are many such situations where you need to make decisions and think on your feet.

4) People Skills

When you travel with your family and friends you make less of an effort to meet and mingle with other people. But when you are alone, you have little choice but to talk to strangers. You learn and observe a lot from people you meet in your travels, and this enhances your people skills further.

5) Intercultural Skills

If you travel to many different countries you become more receptive about other cultures and learn a lot. You realise why some people behave the way they do when you are in their country, and this makes you more open to accepting people from other nationalities.

6) Time Management

You have only limited time in hand and you want to make the most of your journey within the time frame. So you get up early as you have to be on time to catch the flight, bus , train. You have to be fast in grabbing your breakfast if you have a coach waiting for you for the city tour. You need to even rush back from your shopping spree, lest you miss the coach. So there are many occasions when you are required to manage your time effectively while travelling.

7)Confidence

You build a lot of confidence as you are facing challenges alone . Even if you are trapped in a situation which appears scary at first , soon you will be able to handle it and this will add onto your confidence levels. You build confidence in independently doing things, you build confidence in facing challenges alone , you build confidence to be adaptive and flexible, you build confidence in dealing with strangers , you build confidence in dealing with visa officers/immigration personnels etc. So you develop confidence in many areas that will help you in your professional and personal life throughout.

In my opinion these 7 skills are the most important skills you will need in any profession to do a good job, besides your technical know-how. What do you guys think? Do you agree, disagree ? Are there any skills you have developed while travelling?

 

About the Author  : Suejata is an internationally acclaimed Author, Coach ,Consultant, Solo world traveller,  having varied work experiences. She has a marketing degree from London and also helps in Marketing/Branding  . You can contact her on suejatalondon@gmail.com or follow her on linkedin,

Like her FB page Suejatas-Lifestyle

Check out

www.facebook.com/penguinmarketingsolutions

Her books are found on 

Shopcart 

or on Amazon

http://www.amazon.com/Plan-Your-Travels-Abroad-ebook/dp/B00A776LPE

 

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