Most of us never question the role of the media and a lot of us really don’t know and care. So what is the role of newspapers as a media tool? To get information out to the public and inform the public of news and events that is happening around them and the world.
In general newspapers cover news in the following categories.
- International news – large format papers publish more news about world affairs than tabloids
- National news covers the main events that happen in the country.
- Local news centres on what happens in the state or district that the reader lives in .
- Editorials are articles that show the opinion of the writer.
( Picture Credit : Google Images)
So one of the roles of media is to write about events and people that have done something newsworthy or outstanding. The main aim is to write and talk about things that the general public would be interested in, and also about things that could be inspirational and motivational .
But sadly most media these days in India doesn’t seem to act fairly and objectively, it’s all about money for them. They have forgotten their purpose to write articles to inform and entertain people. (who pay to get this information and news)
What the editors instead are doing is charging people to write about them. I mean someone who’s done something unique must be covered by the media anyways, as their role is to inspire their subscribers and not keep giving them articles that are paid for. The media should make money by charging for advertisements and not for articles (that is something that should be written by the media anyways).
Many leading English newspapers and magazines in India are covering articles on people that are paid for. This allows them to make more money but in the eventuality they have forgotten to write and cover people that really deserve to be written about . If they charge people to get covered in their newspapers they will naturally not cover those that deserve a mention and who could be inspirational and motivational to their subscribers. I’m the only solo woman traveller (from the 50 crore population of Indian woman) from India that have travelled solo to more than 32 countries(as per my knowledge) and should have been covered by them at the first instance in the national news. Sadly they didn’t publish my article when it deserved to be mentioned about and inspiring the whole Indian population. I approached a lot of their editors and they didn’t respond and the PR person said that they will charge me to get featured in ‘Femina’ and ‘Times’. I didn’t want to pay as I felt my news and article should be inspirational and published by them anyways.(India has produced many actors, sportsmen, politicans to write about but how many solo woman world travellers has India produced ?)
I’m not writing this article to vent , but to inform the public on how we get easily carried away by the media and never question them. These leading dailies write about corruption and all those things that are happening wrong, but has anybody questioned their own ethics . I feel they are cheating their subscribers by not covering news that should be covered by them. If an article or person deserves a mention they should do it without charging for it or else they are not being objective.
The job of a reporter is to go and find news and stories worth mentioning about and when such story comes readily on their desk and they don’t cover it, are they doing a good job ? you decide. Many people from the industry I’ve spoken to are aware about such things and agree with me, but they don’t want to talk about it.
It’s sad that we are all only taking news that these newspapers and magazines would give us without knowing what and how these news and articles are being featured. Many articles appearing in these so called media are totally plagiarized from international markets (no credit given) and they are all about making money . But we the naïve people never question the media and always take what they give us.
But I’m glad I found some media houses that were fair and objective and covered me, like the ‘Sakal Times ‘ and ‘ Womens Era ‘ Magazine. Infact ‘Womens Era’ seems to be the magazine that truly understands their role and purpose and have not charged me to get covered. That’s what a media company should be doing . They were the only one who published my article on merit, otherwise most other media companies and magazines in India sucks. Here’s an image of their article.
About the Author : Suejata is an internationally acclaimed Author, ,Consultant, Solo World Traveller, having varied work and life experiences. She has a masters degree in marketing from London , has developed CRM softwares in the past, worked in customer service of Norwich Union Insurance, worked as a Research Manager in UK and has many other experiences. She’s the only solo woman traveller from India to have travelled to more than 32 countries and writes and gives her honest analysis on various topics. For Marketing,Content Writing get in touch with her.
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